Social media is an ever-changing world which can often put people off from even attempting to use it for their business. However despite the frequent changes in platforms, marketing trends and network features, the core principles of social media do not change.
In a recent presentation I did for the Ladies 4 Networking group, I asked what was the first word that came to mind when I said ‘social media’ to them and the overwhelming response was ‘Facebook!’ The platforms are the first starting point for many people, who dabble with Facebook or Twitter before really knowing what they should be doing.
Despite the changes in platforms and trends, the core principles of social media remain the same. From social listening to social engagement, take a look at my social media principles in my presentation below.