What never changes in social media – The Six Key Principles

Social media is an ever-changing world which can often put people off from even attempting to use it for their business. However despite the frequent changes in platforms, marketing trends and network features, the core principles of social media do not change. In a recent presentation I did for the Ladies 4 Networking group, IContinue reading “What never changes in social media – The Six Key Principles”

Five Reasons Why Social Media Should Be Done In-house

When I’ve recently attended different¬†networking events, one of the questions I am often asked about what I do is ‘Do you do the day to day social media management for businesses?’ My answer is the same as always. No. However I am more than happy to set up relevant social media profiles and management processesContinue reading “Five Reasons Why Social Media Should Be Done In-house”

Social media strategy for Forward Ladies Positive Women’s Day

I recently had the pleasure of presenting at Positive Women’s Day for Forward Ladies in Leeds at the end of last month. A fantastic day of professional development courses for the 30+ delegates on the day, covering topics including selling with confidence, managing stress and my social media session. Stepping in at the last minuteContinue reading “Social media strategy for Forward Ladies Positive Women’s Day”

What to consider before taking the plunge into social media

The majority of social media first timers often try out a particular platform before really knowing what they want to actually use it for or understand the best way to use the network to achieve their goals. ¬†There is a certain amount of testing and playing that people do with social networks to further theirContinue reading “What to consider before taking the plunge into social media”